The Düsseldorf family business Franzen, now in its fourth generation and a specialist in high-quality decoration, tableware, home furnishings, jewellery and kitchen supplies, is taking its next major step. The Franzen brand is being fundamentally rethought, visually reworked and reinvented at all touchpoints. From the brand identity and the shop fittings to all digital areas of application, every level of brand communication is being reworked by an interdisciplinary team. For the various disciplines, Franzen has engaged leading companies from the respective trades in North Rhine-Westphalia.