A 5-Course Design Concept for Dennis Gasper
4.12.2020
Over the past few months, in close exchange with Dennis Gasper, we were able to devise a creative concept around his passion, culinary enjoyment. The result is a design that is as colourful as it is creative in its form and imagery.
Cooking and nutrition have long been megatrends. One of the trendsetters responsible is master chef Dennis Gasper from Düsseldorf, for whom we have designed a completely new and independent brand world.
When we go to a restaurant, we expect a beautifully presented plate or a multi-course menu that appeals to all the senses. We simply expect this from good chefs. This time, no more and no less, a chef placed this expectation on our design team. Challenge accepted!
The chef in question is the TV-famous Dennis Gasper from Düsseldorf, who went self-employed in early 2020 with his consultancy for the catering industry. The Düsseldorf-based master chef and certified organic gourmet expert supports restaurateurs with nutrition and health prevention in their own development. At the same time, he has for many years shared his cooking know-how with hobby gourmets in the form of cooking school events in the state capital of North Rhine-Westphalia.
His versatile range of consulting and knowledge is now to be conveyed to diverse target groups in a way that is both understandable and visually appetising. Over the past few months, in close exchange with Dennis Gasper, we were able to devise a creative concept around his passion, culinary enjoyment. The result is a design that is as colourful as it is creative in its form and imagery. The wordmark designed for it is characterised by fine typographic details and gives the new corporate design a memorable overall impression.