Germany's Largest Tile Shop on the Web

The first VIA cement tiles – also known as cement mosaic tiles – were made by hand around 20 years ago, and still are today. In line with demand, the range has now grown considerably. For some time now, VIA has also been producing the matching paints for walls, ceilings and furniture.

Owing to the complexity and variety of options, it is now time for VIA to take the next step in digital sales. 

From now on, VIA presents itself with a completely new web shop concept. The online shop offers itself as a new experience environment and shows, on the one hand, the variety of products and, at the same time, how the floor tiles and paints have already been used in a wide range of buildings. 

To find one's way through the multitude of options, we rethought the shop's information architecture and built an intuitive navigation. Click paths become shorter, and the time spent on product pages longer. Plenty of additional information about laying the tiles, various services and creative inspiration for professionals as well as for private builders is presented to a high standard with great imagery and short explanatory texts.

“Migrating a large shop system is always a complex task for our whole team. Project management, the development department and the design team are then completely on fire. In this case, a great deal was renewed. The database was completely rebuilt, product pages were completely revised and the aforementioned migration from Magento to Shopware version 6 was carried out. The fact that the entire user experience was even rethought in the process makes the VIA shop an excellent showcase web shop. Now it is even more fun to marvel at the wonderful VIA tiles and look at the countless ways of laying them. The inspiration area, too, now delights from the very first second. We are in any case immensely proud of the new VIA shop, and I am proud of the whole team. Bravo!” says Benjamin Arndt, Managing Director of arndtteunissen.