What is a user flow?

A user flow describes the steps a user takes to achieve a specific goal on a website or in an app. This can be, for example, the process of signing up for a newsletter, buying a product or finding information. The user flow helps designers to plan user guidance and to ensure that the user can navigate through the application efficiently and without obstacles.

A well-designed user flow leads users logically through a series of steps so that they easily understand what to do next. This is particularly important for improving the user experience and achieving the desired conversion goals.

A concrete example: when developing an e-commerce website for your company, we analyse the user flows to ensure that the path from browsing products to completing the purchase is as short and simple as possible. This helps to minimise drop-off rates in the purchasing process and to increase customer satisfaction.