What is content?

Content refers to any information that a medium holds. Whether text, images or video , it offers the user added value. In marketing, content is primarily used to address the target group with informative, advisory or entertaining material. Alongside the way it is prepared, timeliness and credibility also play important roles. But it is not only the target group that determines the value of content: search engines can also assess its substance and rank it accordingly in the results.