Rebranding of the investment and leasing strategist Anteon from Düsseldorf

In several workshops with Anteon's managing partners and employees, we establish where the Anteon brand currently stands and where it should go in the future. The results ultimately serve as the basis for designing a new corporate design that appropriately conveys the values to the outside world through modernisation.

The new brand identity presents Anteon as the premium expert in its industry. By dispensing with unnecessary decorative elements, it appears exceptionally clear and conveys elegance and quality. The logo consists solely of a wordmark and is generally shown in black on white.

The typography is partly rotated 90 degrees to the left, so that the varying line lengths create the impression of a skyline. As a key visual, it establishes a reference to buildings and thus a connection to Anteon's industry.

Anteon is in constant dialogue with its clients – in person as well as through its business media. Letterheads, business cards and compliment slips that follow the new design guidelines support high recognition value and, thanks to their frequent use, leave a lasting impression on the viewer.

Based on the new brand strategy, we also implement the corporate website. Users are first introduced to the world of Anteon through a video intro. Alongside black and white elements and buttons, a well-thought-out navigation leads them intuitively to their destination.

The property data is requested via a newly set up interface using a purpose-built query language that loads data in real time. An Elasticsearch search server, which regularly pulls its information from the property data, is used for the location search. This ensures that only districts, submarkets or streets where properties are currently available can be found. For visual support, any number of images of the property can be added, and displaying the responsible contact person enables direct contact and gives the whole a personal character.

The employees behind the Anteon brand are each shown from an extremely likeable side in a short profile, setting the company apart from the competition in an otherwise often very impersonal industry. In addition, thematically fitting images of modern office interiors or architecturally striking building façades are shown, underlining Anteon's special eye for real estate.

The pictures of the employees show authentic scenes and are always bright and friendly. Viewers thus gain an insight into the company Anteon and perceive it from the very first moment as exclusive, reputable and, at the same time, very likeable.

Real estate expert Anteon uses its ten-year anniversary as an opportunity to present the new brand identity to the public for the first time. The party takes place under the motto “Black & White” and, from the decoration and dress code to the food, is organised according to the new design concept.