What is a style guide?

The style guide is a document or portal that sets out a brand's visual and design guidelines. It contains information on logo usage, colour palette, typefaces and other design elements to ensure brand consistency. While style guides were often handed over to our clients as PDFs in the past, we have relied on a digital version since 2010. In a so-called brand portal, we offer our clients all content as downloadable data and, in addition, provide many explanations on correct application.