What is a corporate design?

A corporate design is the visual representation of a brand. With individual colours, shapes, typefaces and numerous other design elements, it gives the brand a unique personality. To stand out successfully from the crowd, it is important to remain authentic at all times when developing the appearance strategically. After all, a brand needs more than a pretty disguise: it should also credibly reflect the values and visions of the company behind it.

To present a consistent image in both internal and external brand communication, a corporate design is applied to all relevant touchpoints – from business cards and promotional materials to the website.