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What is a corporate identity?

Graphic showing the components of corporate identity: corporate communication, corporate behaviour and corporate design

Synonyms

CI, Company identity, Corporate image, Brand presence, Brand identity

Just like people, every brand has its own personality. It is determined by aspects such as the corporate philosophy, internal and external communication or the visual appearance. Put together, these different building blocks form a greater whole: the corporate identity, which makes a brand individually identifiable and unmistakable in its environment. The measures required for this must be planned strategically and implemented consistently.

This is how we create unique brand identities