What is linking?
Linking is a digital reference from one website or piece of content to another. It can be internal (within the same website) or external (to other domains). Links structure content, improve navigation and are essential for search engine optimisation (SEO). They give users orientation and strengthen the interconnection of content. They are usually visible as clickable text or a button. Used strategically, links increase the relevance and reach of digital content.
Synonyms
hyperlink, link, reference, digital connection, redirect, cross-reference, URL link, internal linking, external linking, reference structure