What is a wordmark?
A wordmark is a registered trade mark that consists exclusively of words, letters or numbers – without any graphic design. It legally protects the brand name and makes it possible to use it exclusively for specific goods or services. Unlike pictorial or combined marks, only the plain text counts in a wordmark. Wordmarks can be used very flexibly, as they exist independently of design variations.
Synonyms
Text mark, pure typeface mark, brand name, registered brand name, lettermark, name protection, legally protected term, pure wordmark, brand designation, legal brand name