Haavest – Innovative Technology Gets a Distinctive Brand Identity

With a team of subject-matter experts and IT professionals who possess both technical and business expertise, Haavest offers its clients a clear presentation of complex business figures. Individually designed dashboards visualise information in an understandable way, enabling companies to make well-founded, data-based decisions, optimise processes and increase efficiency. This service is of great importance given the increasingly complex business world.

After a five-year start-up phase, the business model has become established and is very popular with both large corporations and medium-sized businesses. To develop the brand further, an intensive branding process was carried out. In close collaboration with the managing directors of Alessio Analytics, the brand was fundamentally revised and a new brand name, Haavest, was developed – a play on words that reflects the focus on harvesting valuable data.

Haavest’s new brand identity is characterised by a simple, elegant design with striking colour accents. The website, based on a headless CMS, underlines Haavest’s interest in innovative technologies. The central element of the design is a generative key visual inspired by the individually designed dashboards for clients. An algorithm generates each key visual, which illustrates the diversity of Haavest’s services. In addition, we developed a personal visual language and new brand and UI elements.

The colour palette, dominated by yellow in combination with grey, gives the brand identity a modern and distinctive appearance. The new typeface “Mabry” complements the design, integrating a human touch alongside the technical aspects.

The tone of voice is client-focused: human, technical, competent and thus tailored to the current challenges facing companies. The new corporate design is thus characterised by a clear structure, a lively, recognisable key visual and an authentic visual language.