Data-driven brand relaunch for Haavest

The renaming of Alessio Analytics to Haavest reflects Haavest's vision of making the value of data tangible and accessible for businesses. As the claim “Data Value gained easily” makes clear, the design also focuses on data visualisation and the gaining of insights. The newly designed wordmark symbolises the gaining and harvesting of insights through tailor-made dashboards that help clients draw the full value from their data.

With a new information architecture and a new look, we convey the analytical and technological foundation of Haavest's data analysts. The website provides an overview of the service portfolio – from the analysis of complex data to the development of visual dashboards. Client success stories show how data-driven solutions create real added value for businesses. A particular visual highlight is the dynamically generated key visual, which symbolises how up to date the dashboards developed by Haavest are.

We photographed the team in typical working situations. The resulting images make it clear that behind abstract figures and complex dashboards stand highly qualified specialists. With visionary thinking, they shape the foundation for tailor-made solutions for their clients. Our images put the human factor in focus and make clear: excellence begins with the people who work for it.

Haavest's new corporate design ensures a unified and consistent visual language. This consistency plays a decisive role, particularly in the development of the dashboards. A harmonious and functional design that follows the new corporate standards not only guarantees an appealing user experience, but also strengthens brand recognition.

The consistent brand presence is also reflected in the business stationery. Particularly noteworthy is the generative key visual, which also appears on the business card. This elegant combination of digital innovation and physical communication leaves a lasting impression and strengthens brand perception across all channels.

Haavest's corporate design has been consistently transferred into the space. The clear layout system is echoed in the wall design, where the key visual is deliberately applied in previously defined RAL colours. This creates a harmonious interplay of colour surfaces, typography and architecture. Besides the visual elements, great importance was placed on materiality, colour scheme and comfort in the choice of furniture. Different areas – from the entrance area through office and meeting rooms to social and sanitary rooms – each received an individual yet stringent design.