What is an information graphic?

Information graphics are visual representations of data or complex information that are easy to understand. Charts, maps and infographics are examples. They improve communication by presenting information in an appealing and clear way. 

We all know and use information graphics to explain political statements, economic relationships or to present commercial key figures. However, it is important to design with particular care here. Information graphics carry risks in the form of ambiguity, misinterpretation, lack of currency, missing source references and design that is not tailored to the target group. An overloaded or confusing graphic can lead to misunderstandings, allow false conclusions and damage credibility. This even goes so far that infographics can influence information in a misleading way. 

Information designers therefore need to design with particular sensitivity.