Brochure and landing page for Vertikum
BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignWeb Development
The Vertikum is a newly built office and commercial building in Düsseldorf's city centre. It offers space for exclusive office areas and shows how a new, contemporary working environment can emerge on an inner-city plot. Arndtteunissen develops a name, a small corporate design and, for marketing, a high-quality brochure and a landing page.
The task
During the project planning of the new office and commercial building, the developer commissions us with the naming and the development of a brand, as well as the creation of a comprehensive marketing concept.
The solution
First, a name and a small corporate design, consisting of logo, typography and colour palette, are developed for the new building. To appeal to the exclusive target group of business people, lawyers and tax advisers, particular emphasis was placed on a high-quality and refined look.
The implementation
For marketing, a high-quality 40-page brochure was designed, providing information on the layout, features and location of the building. A photo shoot carried out specially for this purpose provides authentic, high-quality photos. A landing page also informs interested parties about the new building. For on-site marketing, construction hoarding banners are designed in the new look.
Name and logo development
To present the new building as a reputable location for successful business people (lawyers, tax advisers, etc.), a name is developed that radiates modernity and conveys an association with architecture. The name Vertikum derives from the Latin word for “corner” as well as the word vertical, and refers to the location and geometry of the building.
Photo shoot
For the imagery of the brochure and the landing page, a photo shoot was planned that shows places in the vicinity of the building, such as sights, shopping facilities or restaurants. This creates an authentic impression of the exclusive location.
Brochure
The brochure is used as a sales medium for the exclusive target group (lawyers, tax advisers, etc.). The cover is finished elegantly and to a high standard with hot foil embossing. The brochure presents informative data about the building, such as the office layout, data and facts, a stacking plan and floor plans, but also provides information about the architect, the location and surroundings, and includes a map of the surrounding area for orientation.
Area map
The area map can be unfolded and shows, in addition to the exclusive location of the Vertikum, the surrounding restaurants, cultural sites, shopping facilities, hotels, parking options, stops and connections to the airport, main station, motorway and important hubs. The map conveys the exclusive and well-connected location to interested customers and thus serves as a selling point.
Landing page
The landing page summarises all information about the Vertikum. From interior views and features to the location and surroundings, all important data is brought together. A contact form enables interested parties to get in touch directly.
We look forward to an initial, no-obligation conversation with you
Christian Malling
Senior Project Manager