What is naming?

Naming refers to the creative and strategic process of developing a brand name. The name is often the first point of contact with a brand – and must therefore be not only memorable, but also legally protectable, internationally understandable and SEO-friendly. As an agency, we develop naming solutions that convey brand identity, appeal emotionally to target audiences and create competitive advantages. Professional naming is more than a creative act – it is a decisive building block of brand strategy. 

A good brand name builds trust, arouses interest and stays in people’s minds. It lays the foundation for all further communication measures and becomes the central anchor of brand perception. To this end, we have developed our own creative and interactive workshop format, with which we work together with our clients to develop the content basis for strong, sustainable brand names.