What is a workshop?
A workshop is an interactive format in which participants work together on a topic, problem or goal. In branding or design processes, it is used to pool knowledge, integrate perspectives and develop creative solutions. Workshops can be strategic, creative or operational in focus – whether brand development, positioning or ideation. Methodologically, the process is often based on facilitation, visualisation and structured participation.
Synonyms
Creative session, working group, ideas workshop, co-creation round, strategy workshop, brand sprint, group process, facilitated session, collaborative format, thinking space