What is design thinking?

Design thinking is a way of thinking, or a creative methodology, for solving complex problems through a systematic approach. The user and their needs are always at the centre. Components from the field of design serve as the basis for finding solutions: ideas are tested through prototyping in an iterative innovation process, while an interdisciplinary team ensures that as many different approaches as possible emerge.

These are the most important characteristics and process steps of design thinking:

Empathy involves understanding and sharing the needs, wishes and perspectives of users and customers. It is an important step in design thinking, as it helps to develop a deeper understanding of the problems and challenges the users face.

Ideation involves collecting and developing ideas for possible solutions. This can be done through brainstorming, mapping, mind mapping or other techniques.

Prototyping involves creating models or mock-ups of ideas in order to test and improve them. Prototyping can take place at different stages of development, from early concepts to detailed designs.

Testing involves trying out and validating prototypes and ideas with users and customers. Through testing, weaknesses can be identified and solutions improved.

Implementation involves putting the final solution into practice and launching the product or service. It includes the development of marketing and sales strategies as well as the integration of customer feedback and support.