What is look and feel?
“Look and feel” refers to the visual style and the emotional sensation triggered by a user interface or a brand presence. “Look” stands for colours, typography, images and layout – “feel” for the atmosphere, usability and response to user interactions. Together, they convey the character and quality of a digital or analogue application.
Synonyms
design impact, visual impression, brand style, appearance, user experience, sense of style, aesthetic effect, interface character, design feel, brand aura