New Branding. If You're Going to Bottle, Do It Properly!
28.11.2022
Globally known beverage brands and small local start-ups bring great teas, mixed drinks, lemonades and fine spirits onto the market. For many of these companies, Flogaus Lohnabfüllung in Bornheim near Cologne fills the drinks into bottles and cans. But not only that: the concept, the label design, the entire handling and the packaging are also developed jointly by the experts in Bornheim.
To develop the company further strategically and to position it more broadly in terms of communication, we are responsible as brand agency for the complete Corporate Identity relaunch of the brand and the communication that follows.
“After just a few weeks, we were approached many times about our new brand identity and Corporate Design. ‘Your Website is outstanding!’, said one of our Dutch customers.” Marc Flogaus, owner.
“If you're going to bottle, do it properly! For us, Flogaus is a typical case of great service, top offers and a strong team, but so far presented completely under the radar. In terms of communication, we had to develop everything from scratch. The company had so far presented itself with its own resources. Now the time had come for the owners to professionalise the brand presentation. Alongside strategic meetings, we were able to work out a clear brand image and a service portfolio and develop a visual metaphor for the brand that is fun to discover.” Benjamin Arndt, Managing Director Arndtteunissen.
After a strategy process, the new Corporate Design was developed. The main focus was on digital channels. A new website has also been created that whets the appetite for more through generous product presentation and the use of charming animations. In the coming months, the website will be expanded further and marketed by our partner agency supercoaster, the specialist agency for performance marketing.
We say cheers and look forward to this successful project.