Branding for the Bornheim contract bottler Flogaus
Illustrative world
At Flogaus, everything revolves around precision, quality and a passion for drinks. Our stylised brand world captures the professional bottling process in a modern and playful way. In various shades of blue, we illustrate droplets, drinks crates, hoses and crown caps – symbols that represent the different stages of beverage bottling. Through clear, reduced shapes and a harmonious colour palette, we create a graphic world that combines lightness and expertise. This is how we visualise the way an idea becomes a high-quality product.
„For us, it is crucial not only to emphasise the technical and logistical strengths of the contract bottler – such as quality, reliability and efficiency – but also to make the creative side of the brand visible. Behind every successfully bottled drink there is also innovative consulting and drink development that gives our customers real competitive advantages. This blend of precision and creativity is at the heart of our strategy.“Benjamin Arndt, Managing Partner, Arndtteunissen
To make a brand-compliant and creative impression at various trade fairs and events, we are designing an exciting concept for a mobile exhibition stand based on a shipping container.
The Flogaus colour world combines soft pastel tones inspired by the natural colours of fruit with a contrasting palette of blues. This mix creates a harmonious yet dynamic visual identity. While the blues stand for professionalism and precision, the fruity pastel tones give the brand a modern, lively freshness and offer a wide range of expressive possibilities.
We design a variety of merchandise to equip the employees. In addition, the delivery vans are being rebranded and various packaging materials are also being designed in the new corporate design.
To present and offer the various services and production processes, we are developing a website that consistently follows the corporate design in its typography and colour world. The new illustrations are used in animated form on the new website as a central visual design element and hint at the stylised production of the drinks.
The imagery shows machines and processes from different perspectives, often from an employee's point of view. These perspectives illustrate the movements of the machines and convey a clear picture of their dynamics.
The images are processed in a duplex photography style and tinted in different colours of the corporate design. These colour combinations aid recognisability and give the images a consistent visual identity.
We look forward to a no-obligation initial conversation with you
Christian Malling
Senior Project Manager