When the Purchasing Professionals from Drozak Shop with Us

Drozak is one of the leading purchasing consultancies in Germany. With innovative, methodical processes, the Drozak team succeeds in achieving sustainable cost reductions and noticeable efficiency gains for its clients. At the same time, Drozak is a modern and forward-looking company. Especially for its employees. In 2021, this is finally to become visible.

With the brief of making the developed brand values and the associated high level of expertise visible, Arndtteunissen designed a new corporate design that presents itself consistently strongly across all channels, online and offline. Strength and experience are represented by rich, luminous shades of blue, which in this combination create a high recognition effect.

A line element that is always tilted and dynamic in use symbolises a trend line and thus serves as a visual synonym for the success of Drozak's clients. The newly developed wordmark, set entirely in lower case, is characterised by restrained details. A technical and constructivist design with humanist details. Clear, confident and elegant. 

“With the new brand identity, we want, on the one hand, to inspire new employees to join our company. On the other hand, we also want to present ourselves to our clients in a contemporary way. Judging by the first feedback, we have succeeded extremely well.” Erik Oberländer, Head of Marketing at Drozak.

We also conceived, designed and technically developed an entirely new web presence with TYPO3, the content management system popular in the B2B sector. With smart animations and a new visual world, Drozak can also be experienced digitally.

As is usual with us, the entire web presence was realised within an agile process. Visitors to the Drozak website can therefore experience new extensions and small functional updates again and again over the coming months. Among other things, there will be Drozak's own digital trade magazine, a completely new development.