SEO/SEA Training – Search Engine Marketing for Beginners
23.3.2023
In this one-day training course, we introduce you to the key aspects of search engine optimisation (SEO) and search engine advertising (SEA). After this seminar, you will know how to select keywords, create content that gets found, optimise your website for search engines and what makes good Google Ads campaigns. From strategy development to implementation, you will be equipped with up-to-date knowledge. The training takes place on Friday, 21 April 2023 from 9 am to 4 pm at our agency premises.
The training day is divided into the following topics:
1. Search engine marketing: developing and implementing strategies:
- Understand why search engine marketing plays an important role in marketing.
- Get to know the key objectives.
- When SEO and when SEA? Strengths and differences.
2. The role of keywords in search engine marketing:
- Search intent and types of keywords.
- Keyword research and selection.
- Keyword tools for different tasks.
- Implementing search engine optimisation successfully.
3. Fundamentals of search engine optimisation:
- On-page/off-page optimisation.
- The role of backlinks and backlink strategy.
- Tools for effective search engine marketing.
4. Creating Google Ads campaigns:
- Fundamentals of search engine advertising: structure and functioning of Google Ads.
- Planning and implementing text ad campaigns: goals, strategy, framework conditions.
- Campaign settings, budget, bidding strategies.
- Successfully structuring campaigns: defining ad groups.
- Writing responsive ads.
- Using ad extensions correctly.
- Understanding and using the Quality Score.
- Evaluating success.
What is offered alongside the training content:
- Optimal public transport connection (directly at the S-Bahn station Düsseldorf-Zoo)
- Modern training room with ergonomic chairs
- Latest conference technology / 5K 85-inch screen for presentations
- Loft kitchen and lounge
- First-class selection of coffee and tea
- Breakfast snacks and lunch
- Fully air-conditioned rooms
- Workbook at the end of the training with all relevant training content
Register now and save 50% with the "Bildungsscheck NRW"
The state of NRW supports in-company training with the "Bildungsscheck" and covers 50% of the costs. Instead of 990 euros net, you then only pay 495 euros net for this training.
You can find more information about the Bildungsscheck NRW here: https://www.mags.nrw/bildungsscheck