Brand Relaunch for Franzen
5.1.2023
The Düsseldorf family business Franzen, now in its fourth generation and a specialist in high-quality decoration, tableware, home furnishings, jewellery and kitchen supplies, is taking its next major step. The Franzen brand is being fundamentally rethought, visually reworked and reinvented at all touchpoints. From the brand identity and the shop fittings to all digital areas of application, every level of brand communication is being reworked by an interdisciplinary team. For the various disciplines, Franzen has engaged leading companies from the respective trades in North Rhine-Westphalia.
Collaboration between us as a branding agency, architects and digital specialists is of crucial importance to ensure consistent brand communication. We bring a deep understanding of brand identity and values, while architects design the physical environment in which the brand is experienced. Digital specialists are responsible for the online presence, which is of great importance in today's digital world.
Close coordination between these experts makes it possible to create a unified brand experience that complements itself seamlessly both offline and online. This strengthens brand perception, promotes customer loyalty and builds trust. In addition, well-coordinated collaboration will increase efficiency and ensure that the brand message is conveyed clearly and consistently at all points of interaction. At a time when customers experience brands across different channels and platforms, this synergy is crucial for building and maintaining a strong and successful brand.
We are delighted and proud to accompany Franzen as lead agency in brand and design consulting.