What is customer retention?
Customer retention describes strategies and measures for the long-term retention of existing customers. The aim is to encourage repeat purchases, interactions and loyalty – through service quality, personalised offers or after-sales communication. High retention reduces acquisition costs, increases customer lifetime value and strengthens the brand sustainably.
Synonyms
Existing customer care, loyalty strategy, repeat purchase promotion, customer win-back, regular customer care, retention management, customer holding strategy, customer retention concept, customer loyalty