On a Mission for Sustainability – Reba with a New Brand Identity
1.6.2023
Rubble has to be removed from the building site, toxic liquids have to be transported professionally from the factory premises to the recycler, or nobody on the premises knows exactly how to handle the new mixed waste. Reba has been dealing with all these challenges since 2011. True to the motto: somebody has to do it – but properly!
We are proud to announce that our design agency has won Reba as a new client. Reba is a specialist in waste disposal and stands for legally compliant disposal and quality-conscious recycling. In particular, the recovery of valuable materials for the economic cycle is one of its most important services, through which Reba makes an important contribution to sustainability and environmental protection.
Growth Potential
The company is on a solid footing, and its management sees great potential for growth in several important market segments. The know-how gained over many years, the excellent network and professional structures are the basis for this. Now this is also to become visible to customers.
Until now, the company from the Rhineland has kept a very low profile in the market. Classic advertising and communication were not necessarily needed. Everybody knows each other.
But of course that is not enough for a growth strategy. In line with its extensive professional services, the Reba brand is now to become more professional as well. The management rightly asks itself: “We are doing well. But how would our order situation develop with consistent branding and professional communication?”
Striking Brand Identity
We have developed a new, very striking brand identity for Reba, and designed and programmed a matching website. In terms of content, we focused in particular on the new waste A–Z, which is of special interest both to private individuals looking for the correct method of disposal and to Reba's professional clients. Even in the first stage of development, many important things are explained here – from classic building site disposal to the most complicated waste.
Our team at Arndtteunissen will continue to support Reba in terms of communication and further develop the brand. We look forward to a successful and sustainable partnership.