Showtime: A Tailor-Made Appearance for C + P
25.7.2022
Steel cabinets from C + P are as beautiful as they are sturdy – and recently also intelligent. Arndtteunissen has the privilege of accompanying this great brand through its evolution. Starting with brand strategy, logo, claim and corporate design, doors are also opening for further projects.
Der Stahlschrank. With this minimalist new claim, everything about C + P has actually already been said: we don't look at others, we define the standard ourselves. As the similarly reduced logo and the business stationery, also developed by Arndtteunissen, make clear, C + P places great value on clear, aesthetic design alongside optimal functionality.
But since that is not quite everything, as there are of course constantly new developments, we can report that the campaign for the new C + P SmartLockers also comes from the Düsseldorf agency. Alongside four print motifs, it includes a landing page, a brochure, a newsletter and mailings, which are complemented by PR media such as a press release and a whitepaper, among others.
Under the campaign motto “Open Sesame”, the versatile, sometimes astonishing tricks of the SmartLockers are demonstrated and celebrated – from flexibly reprogrammable compartment assignment and an interactive communication display to an integrated payment or rental function, there are many new possibilities for users from a wide range of industries. For them, it all works as effortlessly as a snap of the fingers, while the complicated technology works invisibly in the background.
An important differentiating benefit of C + P is that the B2B furnishing expert from Breidenbach (Hesse) offers genuine complete solutions. From joint planning with the customer through individual manufacture and installation to support. This makes C + P as broadly positioned as its products – and Arndtteunissen, as an interdisciplinary brand agency, can also identify very well with this holistic approach.