Corporate design and brand redesign by Arndtteunissen

We are an internationally award-winning Corporate Design agency.

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Our agency's expertise lies in Corporate Design development. For more than 20 years, we have supported start-ups as well as large, well-known brands in the strategic development of distinctive brand identities. Based on well-founded strategy development, we create Corporate Design solutions that are both unique and recognisable, and that make a lasting contribution to our clients' brand value.

Sound consulting for strong Corporate Design solutions

Whether you are a start-up or a long-established company, we provide your team with comprehensive advice on redesign solutions as well as on developing new visual identities. Thanks to our extensive experience, we offer cross-industry insights and strategies to develop a suitable concept for your company too.

Agile design development

Based on the strategy developed beforehand, we design possible design directions in an agile process. In doing so, we take into account all the criteria that characterise your company or should define it in the future. Guided by the agreed guardrails, our interdisciplinary team of strategy and design experts redesigns your brand identity for all defined touchpoints, so that you stand out from your competitive environment.

Strategic implementation of the new brand

Depending on the company and the starting point, we work with you to devise an implementation strategy that familiarises all stakeholders with the new Corporate Design and establishes it in a way that can be applied throughout the company. We keep all stakeholders and needs in view and make sure that nobody feels overwhelmed or overlooked.

Outstanding Corporate Design for Clearvise AG, honoured with the coveted Red Dot Design Award

Together, in a strategic branding process, we developed a clear, modern brand identity for Clearvise that conveys sustainability, innovative strength and trust in a visually convincing way. The Red Dot Design Award confirms that strong brands emerge from partnership-based dialogue.

Find out more here.

overview-corporate-design-clearwise-red-dot-award

Consulting

Developing a new Corporate Design is an extremely exciting task. Changing market conditions or restructuring are often the starting point for a repositioning. We have developed an agile framework with which, together with our clients, we uncover entirely new design opportunities in an analytical and strategic process in order to position a company visually in a meaningful way. For our clients, this creative process is extremely valuable, as it takes all possibilities into account, both economically and creatively. This way, creativity and feasibility come together.

  • Brand strategy
  • Brand workshops
  • Competitor analysis
  • Target group analysis
  • Brand and usability audits
  • Customer journey analysis
  • Mission and vision
  • Purpose strategy
  • Marketing strategy
  • Communication strategy
Good, thorough consultation is essential for a successful project.

Design Development

To create a strategically aligned and at the same time creative Corporate Design, we rely on an agile, iterative process and therefore close collaboration with our clients. From the very beginning, all conceptual and design approaches are closely coordinated in design sprints and then continuously developed. The transparent communication this requires ensures that the resulting Corporate Design meets the previously defined goals and needs strategically, visually and technically, and contributes to a successful client brand.

  • Corporate Design
  • Corporate Design manual
  • Imagery
  • Typeface Design
  • Business stationery
  • Packaging design
  • Interior Design
  • GUI and design system
  • Illustration
  • Typographic concept
  • Key visual development

We know our way around – across a wide range of industries. For many years, we have been working for major brands, companies and institutions from a great variety of sectors. This diversity shapes our work: we understand industry-specific requirements, markets and target groups, and develop Corporate Designs that show attitude, provide orientation and work sustainably.

Corporate design print media and promotional items for Adelta Finanz
Adelta Finanz

For ADELTA FINANZ AG, we developed an appealing Corporate Design in a strategic branding process that conveys trust, proximity and expertise. Through a clear design concept and a newly structured digital presence, the brand becomes visible and tangible across all touchpoints.

Overview of the media from Highländer, such as a shirt and giveaways.
Highländer

The sense of adventure and cultural diversity of Highländer's travel offerings become visually tangible in the Corporate Design we newly created. With fresh colours, clear shapes and an emotional imagery concept, the brand comes to life and stands out clearly from its competitors.

The business stationery of the Evangelische Kirche in Düsseldorf, laid out and shown from above.
Evangelische Kirche

With its colourful, unified visual identity, the Evangelischer Kirchenkreis Düsseldorf makes the themes of community, diversity and openness visible. A concise symbol system and a flexible design concept ensure recognisability across all parishes and media.

Corporate Identity (CI) consists of the integral elements Corporate Communication, Corporate Behaviour and Corporate Design. Coordinated, these three pillars form the foundation for the Corporate Image. A homogeneous language and aligned measures in these areas result in a consistent and harmonious brand presence. The synergy of these elements is decisive for establishing a reliable and trustworthy brand image. Consistently integrating these aspects not only ensures stringent brand communication, but also creates a lasting, positive perception among the target group. In this context, well-considered and holistic management of Corporate Identity is essential for the success and credibility of a brand.

workshop-corporate-identity
Alongside corporate behaviour and corporate communication, corporate design is only one part of corporate identity – all of these contribute to the corporate image of a brand.
We have accompanied most of our clients for many years and have seen their brand identity continuously grow in strength. Their brands are perceived more clearly, gain in recognisability and stand out distinctly from the competition. Close, long-term collaboration creates a consistent brand presence that builds trust, inspires customers and enables lasting success.
DKMS logo
Borussia Düsseldorf logo
Anteon logo
Leipa logo
Douglas logo
Iseki logo
Extruder Experts logo
STUV logo
Adelta logo
Copart logo
Bayer logo
Heringer logo
„We are proud to work for a very diverse client base – from small businesses to large corporations, various associations, municipalities and clubs. This broad wealth of experience allows us to cultivate cross-industry knowledge and let it flow into our creative projects.“
Jan Teunissen, Managing Partner Arndtteunissen

Implementation

To implement a new Corporate Design successfully, we think of all the necessary subsequent steps right from the start of the project, so that all stakeholders are won over and inspired at launch. From production staff to the CEO, from long-standing partners and the press to new customers, we inform all contacts about the new design and possible new strategic directions. We succeed in this through our well-founded planning and many years of experience, from small and medium-sized businesses to large international corporations.

  • Implementation strategy
  • Operational stakeholder onboarding
  • Implementation events
  • Quality assurance
  • Documentation and guidelines
For our work in the field of Corporate Design, we have received numerous national and international design awards over more than 20 years of agency history. Among them the Red Dot Design Award.
presentation-red-dot-design-award-man-woman-award-branding
We have already been honoured with numerous national and international corporate design awards.
„The development of our new brand strategy and the introduction of our new Corporate Design were a few years ago. Arndtteunissen nevertheless remains our creative sparring partner and helps us to keep developing our brand professionally.“
Dirk Zimmernann, Managing Director Extruder Experts

Perspectives on strategy, design and brand

Unique companies require unique design solutions. In our magazine, we provide insights into current projects, awards and strategic questions relating to Corporate Design, brand management and visual identity.

Your Corporate Design agency

Our team at Arndtteunissen works across disciplines in strategy, branding, Corporate Identity, UX, web design, 3D, motion and copywriting. The boundaries are flexible and are adjusted dynamically during the creative process in order to achieve optimal results. Just as individual as each of our experts is the team we put together for your challenge.

We are united by a love of good brand work and of people, a passion for good design, technological know-how and entrepreneurial thinking.

Our team of experts rises to every challenge and finds the design solution that is right for you.
Together, Benjamin Arndt and Jan Teunissen run the agency and help brands with their transformation.
„The new Corporate Design has helped us significantly in the further development of our company. Today, our brand presents itself much more clearly, more modernly and more consistently – internally and externally.“
Tomas Kirschenfauth, Managing Director C + P
FAQ - Frequently asked questions about Corporate Design
1. What does professional Corporate Design development involve?

A well-considered Corporate Design includes a logo, typography, colour palette and design elements that make your brand visually unique and recognisable. We develop a consistent visual identity that fits the brand identity strategically and works across all touchpoints – from business stationery to digital presence.

2. Why is a strong Corporate Design important for my brand?

A professional Corporate Design creates recognisability, trust and differentiation in the market. It conveys your brand values, appeals specifically to your target group and ensures a consistent visual identity. This way, you strengthen your brand perception in the long term and increase recognition value across all communication channels.

3. How does working with our agency work?

We start with a detailed analysis of your brand and target group. We then develop a strategically sound design concept, which we coordinate iteratively with you. After the final development, we support you with implementation and ensure that your new Corporate Design is applied smoothly across all media.

4. Can my existing Corporate Design be optimised?

Yes, we offer rebranding and further development processes. We analyse your existing visual identity and adapt it strategically in order to strengthen the brand identity and meet current requirements. Whether a careful modernisation or a complete redesign – we find a solution that develops your brand sustainably.

5. How long does it take to develop a Corporate Design?

The duration varies depending on the scope of the project. A basic Corporate Design development can take around 6–12 weeks, while more extensive brand processes require more time. We work efficiently and transparently to offer you an individual, tailor-made solution that positions your brand optimally.

You might also be interested in

Corporate Identity

With great attention to detail and a lot of empathy, we create a visual identity for your brand that supports you sustainably in your company's transformation and always keeps your vision in sight.

UX & UI Design

In an agile process, our digital experts work with you to develop a website or online shop that gives your brand a competitive advantage and is optimally tailored to your target group.

Web Development

In sparring with our UX & UI designers, our application developers build your website on the basis of various content management systems, exactly according to your wishes and specifications.


For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to a non-binding initial conversation with you

Christian Malling
Senior Project Manager