Video shoot for the image film for Adelta Finanz

Corporate Identity and Digital Branding for ADELTA FINANZ AG

BrandingBrand StrategyCorporate DesignUI DesignWeb Development

Adelta is an established financial institution that supports mid-sized businesses with tailor-made factoring solutions. As part of a strategic branding process and repositioning, we developed a modern corporate design, including a new wordmark and brand symbol. From digital brand management and UI design to the trade fair presence.

Strategic repositioning and brand story: the successful relaunch of Adelta

For Adelta's brand relaunch, we carried out an in-depth analysis – with interviews of employees and customers, the development of personas and a strategic repositioning. The goal: a future-proof brand that radiates trust, closeness and competence. The new brand story, mission and vision authentically reflect Adelta's added value, while the revised corporate design and digital branding create a unified and modern brand presence.

User journey workshop for the Adelta Finanz website

Website strategy workshop with Adelta Finanz

Clear structure and modern design
for an optimal user experience

With the new website, we have repositioned Adelta digitally – clearly structured, based on a comprehensive design system and tailored to the needs of the target groups. Intuitive navigation, modern UI design and a targeted content strategy ensure an optimal user experience. The digital brand presence has been consistently developed further in order to strengthen trust and present Adelta's services convincingly.

Adelta Finanz website in responsive web design on various devices

Adelta Finanz website with buttons for the industries and illustrations of the individual benefits

„Our work does not end with the design – we developed the brand across all touchpoints with an interdisciplinary team and continue to support it closely together with internal marketing. This ensures that the strategically defined goals will continue to be achieved consistently in the future.“

Katja Kleefeld, Senior Designer Arndtteunissen

Modern typography and illustrations for a customer-focused brand identity

The new corporate design combines credibility with an approachable, personal tone. Clear structures and modern typography ensure clarity, while friendly, playful illustrations lighten the design and underline Adelta's closeness to its customers. Instead of a cool financial aesthetic, the brand relies on warmth and trust – always focused on customers' needs. In this way, Adelta deliberately sets itself apart from traditional banks and financial companies and creates an inviting, accessible brand world.

A logo that radiates trust and expertise

Adelta's new logo uses a serif-accented typeface that conveys a strong, credible presence. The use of capital letters underlines Adelta's expertise and leading position, particularly in the funeral industry. Kept in classic midnight blue, the design symbolises trust, stability and many years of experience – perfectly matched to the brand's values and high standards.

Previous wordmark

A person holds a mug designed in the Adelta Finanz corporate design

Corporate design print media and promotional items for Adelta Finanz

Personality and professionalism
united in a modern brand world

Adelta's design elements combine professionalism with personality. Playful illustrations explain the factoring process in an easy-to-understand way, while authentic photos of employees and customers underline Adelta's closeness and personal service. Customer stories create additional trust and show real experiences. The key visual – a striking three-part division – symbolises the smooth communication between creditor, debtor and Adelta. In terms of colour, the design combines credible blue with light, friendly accents that provide freshness and modernity.

Credible serif typeface
meets modern sans-serif

Adelta's typography sets a clear accent in brand communication and strengthens its credible yet modern appeal. The “Adelta Headline”, a timeless serif typeface, conveys trust and professionalism. It reflects Adelta's expertise and experience and suits the target group perfectly. The sans-serif typeface “Adelta”, on the other hand, expresses the innovative side of the brand with its modern, technical and refined design.

Innovative trade fair stand design:
modern design for clear brand communication

For the design of the trade fair stand, we consistently carried the corporate design into the space. The rounded corners of the illustrations are echoed in the furnishings, harmoniously combining design and function. The use of modern, sustainable materials and the targeted integration of the corporate colours reinforce the brand identity. The stand creates an inviting atmosphere that convinces both aesthetically and functionally and clearly conveys the brand values.