What is a rebranding?
A rebranding refers to the deliberate overhaul of an existing brand – whether through a new logo, a changed colour palette, an adjusted tone of voice or a completely new positioning. The aim is to make the brand contemporary, competitive or closer to its target groups. Rebrandings are often used in strategic realignments, mergers or image problems. The process includes analysis, strategy, design and communication. A successful rebranding creates new relevance and strengthens the brand in the long term.
Synonyms
brand relaunch, brand overhaul, brand repositioning, corporate rebranding, design change, brand realignment, visual rebranding, repositioning, brand update, brand identity redesign