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A new look for clearvise – clear, visionary and full of energy

BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignEditorial DesignWeb Development

Clearvise operates wind and solar parks and a biogas plant for climate-friendly electricity production in Europe, generating attractive returns for shareholders. Following a restructuring, a new brand name and a distinctive corporate design were created.
Red Dot Award logo

New brand, new website, latest web technology

A perfect user experience is created when a product convinces both visually and technically. The new user interface impresses with a distinctive look and first-class usability, while beneath the surface everything is geared towards maximum performance. 

Thanks to a headless CMS and a hybrid single page application, we combine the advantages of both approaches: generated HTML pages for fast loading times and dynamically loaded content for maximum flexibility. This allows us to deliver content quickly, reliably and precisely – for investors and for those who want to become one.

Image of the new clearvise website on different devices
„The project proves how crucial a holistically designed branding concept is for conveying the brand message convincingly through a website.“
Marcel Schindler, Senior Designer Arndtteunissen

Clear values, strong impact: the corporate design of clearvise

The new corporate design stands for professionalism, credibility and high quality. At the same time, it reflects how the company lives the connection between technical excellence and passion, and between competence and dynamism.

An overview of the business stationery in the new corporate design

A new name and a strong logo for the future

The new logo, inspired by a stylised wind turbine, symbolises movement, energy and innovation in the renewable energy industry. The new brand name “clearvise” unites clarity and advice, and reflects the commitment to sustainable, forward-looking projects with foresight, expertise and long-term success.

Animation of the new logo
The previous wordmark of ABO Invest
Previous wordmark
Aerial view of a wind turbine
Business cards in the new corporate design

Dynamic arrows inspired by nature and the world of finance

Different types of arrows as a recurring design element bring movement and vitality to the brand identity. Inspired by the natural forces of sun and wind as well as the dynamics of stock prices, the result is a powerful and energetic appearance.

Animation of the key visual arrows
The corporate design applied to an umbrella
The corporate design applied to a rain jacket

Consistent brand communication through modern typography

The house typeface “Everett” combines versatility with contemporary design. With its blend of organic forms and a straightforward, technical aesthetic, it reflects the two worlds in which the company operates. This visual language runs through the key visual and also shapes the design of the UI elements, creating a coherent and powerful brand experience.

Overview of the typography of the new corporate design, using the key visual, large numerals and UI elements as examples

Powerful colours for a strong brand identity

Striking dark blue areas form the basis for a professional and credible presence that builds trust. They provide the perfect stage for the vibrant house colours yellow, green and blue, inspired by natural, regenerative energy sources. In this way, the brand image combines high quality with dynamic energy and underlines the focus on sustainable values.

Animation of the new house colours
Vehicle wrapping in the new clearvise corporate design
View of a yellow hard hat with the clearvise pictorial mark
A scarf in the new clearvise corporate design
For all general topics and enquiries, please feel free to contact Christian Malling.

We would be delighted to invite you to an initial, no-obligation conversation.

Christian Malling
Senior Project Manager