Rebranding and UX design for the travel operator Highländer Reisen
„Good UX Design goes beyond interfaces: holistic branding creates orientation, trust and a more intuitive user experience.“Marcel Schindler, Senior Designer Arndtteunissen
User experience makes the anticipation perfect
As a central element of the customer journey, the website inspires new travel destinations and makes planning the next hiking holiday easier through clear navigation, gentle animations and a harmonious user interface. Consistent design elements and intuitive interactions ensure that the journey begins with the very first click – and guides users step by step “to the wonders of nature”.
Design System – a consistent design compass
The newly developed design system ensures a consistent and intuitive user interface. Reusable UI components and clear design guidelines strengthen the brand's visual consistency and improve the user experience. At the same time, standardised elements enable more efficient workflows, reduce maintenance effort and make scaling easier. This keeps the digital experience consistently high-quality – regardless of device or touchpoint.
Setting out to discover with colours
Every travel destination is linked to its own colour world – from the blues of the sea to the earth tones of a desert landscape. This way, users are immersed straight away in the mood of their dream destination. Whether the cool white of Nordic glaciers or the glowing red of a sunset over the savannah – the diverse colour themes make travel tangible even while planning.
From click to packing the suitcase
What began as a first sketch became the staging of a customer journey that, right from booking, awakens a desire for nature, freedom and discovery. Colours, shapes and small interactions tell of adventures – long before the first step is taken. As carefully as the prototype was developed, the newly designed travel documents also accompany the path to the booked trip: high-quality materials make the anticipation of the coming experience tangible – long before the journey begins
Looking good on the trail too
Whether on rocky paths or in enchanted valleys – the new corporate wear accompanies guides in style on every hiking trip. High-quality materials and a matching colour range ensure that the Highländer brand unfolds its full power outdoors too.
A brand you can touch
The new brand identity was presented at a guide event. On site, the key design elements were put to physical use: from jackets, vests and hats to further equipment. This allowed the guides to experience the new design first-hand – as a visible and functional element of their daily work.
Good equipment for promotional items and social media
Brand love that lands: with high-quality printed mailings and dynamic content, Highländer becomes noticeable everywhere – in the letterbox, in the feed, in the hearts of the target group. Always exactly where wanderlust arises and adventures begin.
Would you like to go on a design journey with us too?
Christian Malling
Senior Project Manager