Brand launch for Ichó
BrandingBrand StrategyCorporate DesignUX DesignUI DesignWeb DesignCommunication StrategyEditorial DesignMotion Design
Whether shaken, caught, thrown, squeezed or stroked: Ichó, the interactive ball for everyday care and rehab, recognises every movement. The ball responds with coloured light, vibration, sound and music. In this way, people with cognitive and motor impairments are supported and activated. Ichó is the new, individual and intelligent companion in everyday care.
Strategy
In a workshop with the founders of Ichó, we work out not only the goals and benefits of the product but also the stakeholders and user stories, so that the results can feed into the development of an innovative corporate design and a consistent customer experience.
Workshop
In the joint workshop, the core target group was defined, comprising doctors, therapists, nursing staff in elderly and hospital care, and relatives of patients.
„Arndtteunissen achieves what many fail to do. They find the right communication and unite various, mostly ambivalent requirements for our product. This is only possible because Arndtteunissen independently and repeatedly immerses itself in the products and target groups.“Steffen Preuss, Managing Director of Ichó
Digital
Thanks to software developed specially for this purpose, seniors and patients can experience communication anew and learn it (again) with Ichó. The young and successful start-up Ichó Systems GmbH has been honoured, among others, by the initiative „Deutschland – Land der Ideen“.
A well-rounded design concept
The new corporate design is intended to give the young start-up a consistent yet distinctive appearance that conveys the company's innovative strength and the interactivity of the Ichó ball. To this end, the key visual of the design directly picks up the ball's functionalities. In this way, the target group should have a consistent customer experience – from packaging to use.
Imagery
The appearance reflects the different uses of the Ichó ball. Its luminous colours are therefore also used for the visual language.
Business stationery
With its corporate design, ichó creates a visual world that immediately stands out from the look of other therapeutic applications in the mostly visually sober everyday care environment. Playful. Harmonious. Multifaceted.
Flyer
The sales flyer explains the most important functions and possible uses of the Ichó ball and serves as an information medium for the defined target group.
Packaging
The packaging is individually tailored to the Ichó ball and its needs. During design and production, particular attention was paid to ensuring that the packaging is shockproof and that the product can be shipped safely.
Production
In addition to the concept and design of the packaging, we also supervised production and took care of quality assurance.
We look forward to an initial, no-obligation conversation with you
Christian Malling
Senior Project Manager