New brand identity for Perlenreich: creativity in the spotlight.

Creating jewellery with beads while giving free rein to your own creativity in a relaxed atmosphere – that is what Perlenreich stands for. Whether on your own or under professional guidance in workshops and events, the concept combines craftsmanship with an inspiring community experience. Now the brand is receiving a fresh, modern look that visually captures and carries forward this philosophy.

A corporate design that inspires: the variety of beads in the stores in Düsseldorf and Cologne and in the online shop is almost limitless. This diversity is reflected in the new corporate design: a graphic toolkit of stylised beads enables countless combinations, creating a playful, lively brand world. The colour palette combines soft pastel tones with deep shades of bordeaux and red-orange, while a bright neon yellow serves as a modern accent and eye-catcher.

The name Perlenreich remains, as it has become established over the years and authentically conveys the brand identity. The new logo, on the other hand, gives the brand a fresh expression and specifically appeals to a young, creative and fashion-conscious target group. Reduced, yet with lovingly crafted typographic details, it is reminiscent of threading beads onto a string – a subtle

The claim »Mach Jewelry zu Youelry« clearly sums up the promise to the target group: at Perlenreich, it is not just about jewellery, but about individual creations that underline the personality of the wearer.

The new design concept extends across all media: from vouchers and flyers to craft instructions and packaging, through to a well-thought-out interior and shop concept. High-quality packaging solutions ensure that the self-designed pieces of jewellery can be carried home in style. Embroidered aprons give the team on site a professional yet approachable identity.
The stores themselves also become part of the brand experience: materials, colours and shapes are used deliberately to create an inspiring environment. Moodboards show the interplay of furnishings, window displays and other elements.

The new brand identity was first unveiled at the opening celebration of the Cologne store and was met with enthusiasm. Melpomeni Fotiadou, founder and managing director of Perlenreich, is delighted: “Arndtteunissen really immersed themselves in Perlenreich and our target group and had a precise understanding of our requirements at every stage of the project. The result is a design concept that suits us perfectly and finally makes visible where we have long wanted to take the brand.”

Ayşe Yazaydın, Head of Online Marketing at Perlenreich, also sees clear advantages in the new brand world: “I am thrilled to finally be able to implement the new design. Arndtteunissen has provided me with templates that allow me to manage all our channels easily and consistently.”

With this comprehensive brand relaunch, Perlenreich positions itself as a modern, creative and inspiring destination for everyone who wants to bring their own jewellery ideas to life. The new corporate design not only creates a clear visual identity, but makes the brand tangible in every detail.