The new corporate identity of Clearvise AG
15.12.2024
Extensive branding process for the new corporate identity of Clearvise AG from Frankfurt am Main
How does an up-and-coming energy company like Clearvise AG position itself in a future-proof and contemporary way? We explored this question in depth in a series of strategic workshops. Together with the Clearvise team, we developed a holistic brand strategy that addresses both the requirements of a listed company and the specific challenges of the energy sector.
The foundation of the new brand identity is a clearly structured yet creative, well-founded corporate design. In a goal-oriented brand workshop, we examined not only the visual identity of the brand, but also the particular challenges and goals facing a company such as Clearvise. Above all, the aim was to strengthen the trust of investors, stakeholders and customers alike, while concisely communicating Clearvise's sustainable vision. The result: a modern colour scheme, precise design elements and dynamic motion design solutions that bring the company's core competencies – harnessing wind and solar energy – to life.
A further focus was on developing a new website that meets both the technological and the regulatory requirements of a listed company. In a dedicated requirements workshop, we worked with Clearvise to develop a contemporary solution in which dedicated interfaces and BaFin-compliant specifications were as much a focus as engaging communication of information about Clearvise's services.
Technologically, the website is based on a modern headless CMS architecture that enables maximum flexibility, performance and scalability. This approach allows Clearvise to respond quickly to changing market conditions while ensuring a future-proof digital presence. In addition, all content and structures were SEO-optimised to improve visibility in search engines and sustainably build on the existing ranking.
„Our intensive collaboration with Clearvise has shown us once again how important a holistic approach is, one that sets the highest standards both strategically and creatively. In particular, the open exchange in the workshops and the joint work on technological and design solutions contributed to creating a brand identity that perfectly matches Clearvise's goals and values.“Benjamin Arndt, Managing Partner Arndtteunissen
We would like to thank Clearvise AG for their trust and wish them every success with their new brand identity. We look forward to continuing our partnership in the future.