New client: we're hiking with Highländer – branding and UX design for travel professionals.
4.8.2024
Branding and UX design relaunch for the Cologne-based travel company Highländer Reisen.
We are delighted to welcome Highländer as a new client of our branding agency! For more than 30 years, the Cologne-based, owner-managed tour operator has stood for boundless passion and experience in active travel. With a focus on unforgettable holidays in international destinations, Highländer offers a unique combination of adventure and relaxation.
In recent years there has been a change of ownership, which marked the start of a strategic innovation process. We have been accompanying this process for a few months now.
Our task as a branding agency is to develop a new brand strategy for Highländer, design a new corporate design and revise all digital touchpoints. Our goal is to give holiday seekers a great booking experience even before they set off. Our mission is nothing less than to let the anticipation of an unforgettable hiking holiday begin from the very first click.
„Holidays are a highly emotional subject. Many people look forward to these magical days once a year. But beyond the factual decision for a trip and a provider, there is so much more than just a decision based on price. And that is what makes this task so appealing to us: working with our branding and UX design team to bring out what makes Highländer special and so make the decision easy for travellers.“Benjamin Arndt, Managing Partner Arndtteunissen
We are thrilled to break new ground together with Highländer and to carry forward their vision of authentic, unforgettable travel experiences and their aspiration to be the best possible travel provider. Here's to a successful collaboration!