Branding concept and corporate design for Perlenreich.

The selection and combination options of the most varied beads, offered in the stores in Düsseldorf and Cologne as well as online, are almost endless. Whether colour, shape, size or material quality – we translate this diversity into a graphic construction kit of stylised beads that can be combined and arranged differently again and again. In combination with a modern, vibrant colour palette, we create high recognition value with playful ease. The corporate design inspires and makes you want to craft and get creative.

The colour world of Perlenreich combines soft pastel tones with vibrant, muted shades of burgundy and red-orange. In contrast, the neon yellow adds modernity and serves as a recurring disruptor element and eye-catcher.

In advance, we develop a shared understanding of the brand: Who is the target group? Which services does Perlenreich offer? Where does the brand come from and where should it develop? Building on this, we develop a claim that communicatively sums up the promise to the target group and is memorable: »Mach Jewelry zu Youelry«.

The name “Perlenreich” is retained, as it has been well known for many years and still fits well. However, a new logo design expresses much better that the brand is changing and is aimed above all at a young, modern, female target group. The look is significantly more reduced than before, but still features small typographic details reminiscent of threading beads onto a string.

We support Perlenreich comprehensively in implementing the corporate design across numerous media – from vouchers to flyers, crafting instructions and packaging through to suggestions for the interior and store concept. Embroidered aprons make the team on site in the stores recognisable as contacts. With high-quality packaging, customers can now carry their own jewellery creations home even more proudly.

What matters across all media is a certain playful freedom and creativity, so that a modern brand is adaptable and flexible in a feminine, fashionable context. In this way, a medium itself can become a bead in the figurative sense, e.g. through an unusual die-cut shape.

To bring the corporate design to life in the stores too, we develop a creative interior concept. The mood boards show the use of materials and furniture on site as well as a possible shop window and façade design. At the opening party of the newly opened store in Cologne, the design becomes visible and tangible for the first time and is, of course, celebrated in style.