Design thinking workshop for brand strategy and personas

Design Thinking Workshop for strong brands and products.

Book a free initial consultation
A Design Thinking Workshop lays the foundation for genuine innovation – whether you want to develop your brand strategy further, design a digital product or tap into new content formats. Together with your team, we develop solutions that are consistently guided by the needs of your target groups.

Clear framework, creative processes

With us, every workshop grows out of your specific needs – no two sessions are alike. We design the workshop so that we work in a structured way while staying open to unconventional ideas. In doing so, we create a working environment that provides orientation, encourages participation and produces relevant results. At the centre is always a methodically guided process that picks up impulses, brings perspectives together and makes solutions visible.
Benjamin Arndt

From thinking to doing

We use a tailored set of methods – from user research and ideation to the development of test ideas. We deliberately select the methods that suit your project. For us, the method is never the priority; the goal always is: tangible insights, valid concepts and creative strategies that contribute to your brand, your product or your content.
Personas help with brand controlling by repeatedly checking how users are addressed.
  • Empathy mapping and analysis of user needs
  • Stakeholder mapping and influence analyses
  • Idea evaluation using an impact/effort matrix
  • Developing personas and sharpening target groups
  • Customer journey mapping and touchpoint analysis
  • Scenario development and rapid prototyping

Tools that make thinking easier

Whether we meet for the workshop on site or remotely, we rely on tools that make your ideas tangible and effectively support the workshop process. Digital whiteboards such as Miro or FigJam, or simple sketch formats, help to make thoughts visible and develop them further in a structured way as a team. Digital or analogue tools – it makes no difference. We design our workshops so that they serve the process. It is important to us that you work efficiently in every phase and that no valuable impulses are lost. We adapt the tools we use flexibly to your project goals and your team – creating a working environment that fosters creativity and makes results documentable.
Brand controlling reviews the strategy
The Double Diamond design thinking method

Brand always considered

Brand strategy with substance

We think about brands from the foundation to the positioning. This strategic understanding flows into every workshop and creates solutions that fit the identity of your brand.

Ideas that can be designed

As a design agency, we think visually and functionally. Your concepts can be seamlessly translated into design, UX and communication design.

From concept to concrete measures

With us, workshop results do not stay abstract. We translate ideas into clear strategies – for digital products, content and communication.

Facilitation with structure and empathy

We run workshops professionally and flexibly. With clear methods and an open mind, we create the space for constructive idea development.

Support that makes an impact

Our work does not end with the workshop. We support you through implementation – as a sparring partner in strategy, design and content.

Collaboration as equals

We speak your language – whether management or creative team. Professionally strong, solution-oriented and with a feel for your reality.

Clients who already greatly value our innovative strength:
Adelta logo
VDZ logo
Stark Deutschland logo
Highländer logo
Perlenreich logo
Copart logo
Clearvise logo
Iseki logo
Leipa logo
High Dream logo
Anteon logo
Bayer logo


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For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to a no-obligation initial consultation with you

Christian Malling
Senior Project Manager