What is a mockup?

A mockup is a richly detailed visual representation, usually photorealistic, of a design that shows how the finished product might look later. In contrast to a simple wireframe, which merely outlines the basic layout of a design, a mockup shows concrete details such as colours, typography, images and other design elements. It is often used to give clients a realistic preview of objects and to gather feedback before the design goes into development. 

Mockups help to identify possible problems or adjustments needed early on, so that time and costs can be saved in the later development process. They are an important means of communication between designers and clients, as they visualise the end result clearly and understandably.

Example: if you are planning a new logo on the façade of your company, we create a mockup for you that shows the different sides and their design in a realistic preview. This gives you the opportunity to assess the visual appearance and, if necessary, make adjustments to the size before actual production and installation begin.