New brand identity for the city of Langenfeld
BrandingBrand StrategyCorporate DesignCommunication StrategyEditorial Design
With a wide range of nature, education and sports facilities, Langenfeld combines the themes of "living, working and leisure" at a high level. The Rhineland city, which borders Leverkusen, Monheim and Solingen, also has great freedom in design.
The task
In October 2008, the city of Langenfeld wants to present itself with a redesign and therefore commissions us at an early stage to revise its brand identity. The letter "L" is to be retained as its trademark and the visual appearance refreshed.
The solution
We keep the "L", which stands for "Langenfeld", as well as the house colour green. The emblem is adapted and a new typeface and colour system is developed, resulting in a coherent overall impression.
The implementation
In addition to new business stationery, we create an online style guide intended to serve the city's employees as a reference for the editing and development of new media.
The figurative mark "L.", derived from the city's name, is complemented by the wordmark. In both, the striking colour green creates an association with nature, which Langenfeld has in abundance. The figurative mark can be used independently of the wordmark, whereas the latter never stands alone.
Creating recognisable features
The area grid follows a fixed rule that marks the appearance of the city of Langenfeld in a consistently recurring way. The structure is arranged hierarchically from top to bottom: identity area, information level, colour stripe and image area. By using different colours in the typography and stripes, the various areas of the city can be identified. The logo is always shown in the house colour in order to maintain the link to the city and support the visual impression of the sender in public.
The various areas of Langenfeld each receive their own colour coding so that viewers can assign them immediately.
To create a consistent visual language, the municipal vehicles are also designed in line with the corporate design guidelines.
Programme booklet for Jugendkunstschule Langenfeld
The programme booklet for the Jugendkunstschule is adapted to the new design guidelines and now comes with a clearly structured layout, friendly colours and appealing images.
We look forward to a no-obligation initial conversation with you
Christian Malling
Senior Project Manager