What is a corporate colour?
The corporate colour is a defined shade that is used centrally in the visual presence of a brand. It ensures immediate recognition, conveys values and creates consistency across all communication channels. Corporate colours are defined in colour systems such as Pantone, CMYK or RGB and are part of the corporate design. Whether website, logo, print or social media – the consistent use of the corporate colour contributes significantly to brand identity and strengthens visual presence in the market.
Synonyms
brand colour, defined colour, CI colour, visual key colour, main colour, primary colour, colour coding, recognition colour, colour standard