What is post-production?
Post-production refers to the phase after a photo or video shoot in which the recorded material is edited and refined. This includes editing, colour correction, sound editing, effects or animations. The aim is a consistent, high-quality result that suits the brand, target group and communication strategy. Post-production has a decisive influence on the impact, emotional appeal and quality of content and is an essential part of professional media production.
Synonyms
post-processing, editing, film finalisation, fine cut, video post-production, retouching, image editing, motion post-production, visual post-processing, content finish