Designing packaging and branded packaging

Packaging Design with impact – well thought out, brand-strong, sales-boosting.

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Whether on the supermarket shelf, in the online shop or when unboxing: packaging is often the first real contact between product and customer. It is quickly decided whether your brand is noticed, understood – and bought. With strategic Packaging Design, we create attention, differentiation and a lasting impression.

A key touchpoint for your brand

Packaging is often the first real contact between people and a brand – and therefore a decisive moment in the brand experience. It conveys not only what a product is, but what your brand stands for. That is why Packaging Design should not be viewed in isolation, but as an integral part of your brand strategy. This is exactly where we come in as a brand agency. We do not simply design packaging to look “pretty”; we develop it from the brand core – based on your positioning, target group and brand message. The result is a design that is substantively sound, visually convincing and strategically effective.
icho-portal-corporate-design

Creating relevance and recognition

Packaging helps determine whether a product is noticed on the shelf or in the online shop. It shapes the first impression, conveys brand values and communicates quality. A purposefully designed package appeals to the right target group, strengthens trust in the brand and promotes the purchase decision – visually, functionally and emotionally.
Newly designed packaging for a silver polish.
Image mix of an unopened shipping box flying in, an open shipping box and a bag with a hang tag
3 hangtags in different Perlenreich designs floating in the air

Making brands visible, positioning products, triggering purchase impulses

Effective packaging design provides orientation, arouses interest and anchors brands in the memory. It combines well-thought-out design with clear communication and helps to position products convincingly against the competition – in bricks-and-mortar retail as well as in the digital space. Colour choice, typography, materials and design language interlock precisely.
Stack of packaging lids with embossed logo
„Good packaging carries the brand out into the world before a word is said.“
Anthea Welzel, Lead Senior Designer

Our services for your packaging

Target group analysis & brand positioning

We analyse target groups, competitors and the brand core in order to develop a packaging strategy that fits the brand exactly – in terms of both content and visuals.

Concept development & packaging design

From the first idea to the final design: we develop creative packaging concepts that stand out visually and work in line with the brand.

Material consulting, prototyping and production preparation

We advise on material selection, functionality and feasibility, create realistic prototypes and ensure clean print data for reliable implementation.



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Corporate Design

As a design agency with two decades of experience in Corporate Design, we are true experts in this field and can help your brand increase its success in a lasting and measurable way.

UX & UI Design

In an agile process, our digital experts work with you to develop a website or online shop that gives your brand a competitive advantage and is optimally tailored to your target group.

Web Development

In close collaboration with our UX & UI designers, our application developers implement your website on the basis of various content management systems, exactly according to your wishes and specifications.

For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to a no-obligation initial consultation with you

Christian Malling
Senior Project Manager