What is a visual language of form?

Visual language of form refers to the deliberate design and combination of shapes, lines and surfaces in design. It shapes the visual identity and communicates the values, attitude and character of a brand. A reduced, organic or geometric visual language of form can appear calm, dynamic or functional, depending on how it is used. In brand and product design, the visual language of form is a central design tool that creates recognition and translates messages visually. It should be consistent and fit strategically with the overall communication.