Rebranding for Deutsche Hochschulwerbung
A logo for the future of university marketing
Digital brand communication for modern university marketing
The new website translates the brand identity into a digital experience world. Clear structures, a modern web design and an intuitive user experience make the services of Deutsche Hochschulwerbung quick to grasp.
Content, media and campaigns are presented clearly, providing direct access to the topics of university marketing, recruiting and brand communication on campus.
Authentic imagery from everyday student life
A dedicated photo and video shoot on campus creates an authentic imagery for the new brand identity (photography and videography: Matthias Morawetz). Students are shown in real situations of their everyday campus life – in lecture halls, in the canteen or in the university's meeting spaces.
The visual language creates closeness to the target group and makes everyday student life tangible. At the same time, it underlines Deutsche Hochschulwerbung's expertise in dealing with this coveted target group. Through the continuous observation of developments and trends, effective concepts for product and HR campaigns emerge.
For universities across Germany, Deutsche Hochschulwerbung develops individual campaign formats – from traditional campus media to attention-grabbing guerrilla actions.
„The collaboration was characterised by very personal support and a clear eye for our brand. Together, we created a branding that makes our values visible and gives our Corporate Design a contemporary and concise form.“Ioannis Voudouris, Managing Director
Editorial Design and illustrations in the new brand identity
The brochure translates the new brand identity into a clear Editorial Design. Generous layouts, concise typography and the brand's characteristic colour world create a calm yet striking design.
Bespoke illustrations complement the imagery and visualise the brand's central themes. They create a distinctive graphic language and, alongside the photographs, offer an additional layer for conveying services and content vividly.
A consistent presentation design was developed for internal and external communication. The new presentation slides pick up key design elements of the Corporate Design and structure content, data and insights clearly and comprehensibly.
All other business media – from the business card to brochures and promotional materials – were also designed in the new brand identity. This creates a consistent appearance across all communication media.
We look forward to a no-obligation initial consultation with you
Christian Malling
Senior Project Manager