What is editorial design?

Editorial design refers to the creative design of printed or digital publications such as magazines, books or online magazines. The focus is on the aesthetic and functional integration of text and image in order to create an appealing reading experience. Even though more and more information is conveyed via digital screens, print remains a strong media channel. High-quality magazines and newspapers are still perceived as finished and, thanks to the tactile advantages of paper, can help to present a brand ideally. Depending on the brand and target group, good editorial design can be particularly convincing in, for example, a company catalogue or a printed self-presentation.