Detail of a painting from the collection of the Goethe Museum Düsseldorf

Exhibition catalogue and communication media for the Goethe Museum Düsseldorf

Communication StrategyEditorial DesignBrand Spaces

Without him, they would probably have been forgotten: the art lover Jakov Rubinstein (1901-1983) became highly significant as an enlightener and discoverer of works that were banned in the Soviet Union. The Goethe Museum is now dedicating an exhibition of its own to the private collection, with an accompanying exhibition catalogue.

The task

The family of Jakov Rubinstein, who now own his valuable collection, commissions us to design the exhibition media for consistent communication.

The solution

The design of the communication media showcases the drawings and paintings on a large scale. A particular focus is on the typographic combination of Cyrillic and Latin script.

The implementation

Alongside the catalogue, we design flyers and posters. We also plan the labelling of the exhibits in the rooms of the Goethe Museum.
The catalogue and postcards for the exhibition at the Goethe Museum lie side by side
Inside page of the catalogue with large-format images
Inside pages of the catalogue with large-format images
Inside pages of the catalogue with large-format images

The layout concept

The design of the communication media is characterised by generous use of white space, which makes the artworks shown stand out particularly well. The interplay with text pages that address the topic in the form of specialist articles creates a captivating dramaturgy. All content is set in both German and Cyrillic script.
Inside pages of the catalogue with large-format images
Inside pages of the catalogue with large-format images
Overview of various exhibit labels
Consistent adherence to the layout concept results in high recognisability. The information card for the exhibition also shows the catalogue motif.
Postcard as an advertising item for an exhibition at the Goethe Museum Düsseldorf

Eye-catcher

The striking motif of the catalogue cover is also used on city light posters. In various places around the city, it catches the eye and skilfully draws attention to the exhibition.
Image of the exhibition poster at a bus stop
For all general topics and enquiries, please feel free to contact Christian Malling.

We look forward to a no-obligation initial conversation with you

Christian Malling
Senior Project Manager