A new corporate design for “The Supreme Group”

Düsseldorf, 14 January 2014

The well-known trade fair organiser from Munich is presenting itself in a new look with immediate effect. Under the name munichfashion.company, the company has grown with its exclusive offering into a name known far beyond the borders of Germany. Eleven information and order platforms per year – nine in Munich and two in Düsseldorf – are now a fixed part of its repertoire.

With its established trade fairs, munichfashion.company is a company on the road to success. In addition, existing, successful fashion fairs have been taken over and further developed in recent months. This results in a high level of complexity in the variety of fairs and their target groups. munichfashion.company has therefore decided to revise its brand strategy and have it translated into a unified corporate design. With immediate effect, the company communicates all its trade fair and event products under the umbrella brand name: "The Supreme Group".

For this, the trade fair organiser is working with the brand agency arndtteunissen (formerly ZWO rundum kommunikation) from Düsseldorf. A perfect team. "arndtteunissen has accompanied us from the very beginning of our relaunch process, on both the strategic and the visual level. Together we approached the individual branding tasks in a very focused way – after all, we only had a few months. In the process, we came to know arndtteunissen as a motivated sparring partner. We were delighted that the agency has great expertise in the fashion sector. This allowed us to communicate on equal terms very quickly. We have found exactly the right agency at our side and look forward to future tasks," says Aline Schade, Sales Director Supreme.

Unaffected by the renaming of the fairs under the umbrella brand "The Supreme Group", the company name "munichfashion.company GmbH", based in Munich, remains in place.

Everything under one roof

arndtteunissen is developing the concept for the trade fair communication. For the design implementation of the umbrella and sub-brand system as well as for the strategy development, the agency works closely with the organiser of the fashion fairs.

The name Supreme stands for the quality and strength with which the brand presents itself.
"With this umbrella brand, which will now also be reflected in the names of the individual fairs, we can communicate all activities ideally and precisely," says Benjamin Arndt, owner of the agency arndtteunissen.
"Now a clear sense of belonging is recognisable for exhibitors and buyers alike. This makes all communication much simpler and more memorable."

View the entire design concept

About munichfashion.company

Founded: 06 / 2007.
munichfashion.company GmbH offers international brands and agencies in Düsseldorf and Munich usable exhibition platforms, high-quality, luxurious stand concepts and suitable presentation opportunities.
Its portfolio includes the order platforms Supreme Women&Men in Düsseldorf and Munich as well as Supreme Kids and Supreme Kids Celebration, Supreme Body&Beach and Supreme Tracht&Country, all in Munich.

Within six years, munichfashion.company has firmly established itself in the fashion landscape and, since October 2012, has been one of the largest order organisers in the high-quality segment throughout Europe. With the takeover of the MTC in Munich and the associated platforms, and the long-term lease of the B1 in Düsseldorf, munichfashion.company GmbH is the flagship for good fashion business in the luxury segment.