What is a line extension?
A line extension refers to the expansion of an existing product line through new variants, formats or versions – while retaining the brand name. The aim is to secure market share, differentiate target groups or serve trends. Examples are new flavours, sizes or packaging formats of an established product. Line extensions strengthen brand presence and allow flexibility within a product family – without establishing an entirely new brand.
Synonyms
product line extension, range extension, brand variant, product variation, line branding, brand continuation, product family expansion, sub-brand, brand adaptation, range addition