New brand identity for Cologne Intelligence
19.3.2014
The Cologne-based IT consultancy is launching with a new brand identity. arndtteunissen (formerly ZWO rundum kommunikation) is developing the brand architecture and a comprehensive corporate design.
Düsseldorf, 14 March 2014
The IT consultancy Cologne Intelligence develops software solutions tailored to its clients' needs: individual, pragmatic and personal. The Cologne-based company can look back on a thirteen-year success story of continuous growth. In 2013, new strategic goals require an internal restructuring: the existing business areas are to become independent units.
"To have a stable basis for expanding the company, the profile of the Cologne Intelligence brand first needed to be sharpened," says Benjamin Arndt, Creative Director and owner of arndtteunissen. "That is where Cologne Intelligence approached us, so that we could advise and support them as a strategic brand agency." Employees are also involved early in the process. arndtteunissen conducts a survey and evaluates it, and the results feed into the direction of the brand. In several joint workshops with the management and the extended leadership team of Cologne Intelligence, the agency works out the essence of the "Cologne Intelligence" brand and formulates a brand core and guidelines for the entire company.
In the next step, arndtteunissen develops a corporate design for the umbrella brand "Cologne Intelligence" and the three new sub-brands. The areas are held together visually by the distinctive imagery, the typography and the specially developed text style. At the same time, an intelligent colour system and the use of different font weights ensure that the sub-brands are clearly differentiated from one another. Business papers, mailings and sales materials are designed on the basis of the new design system. A comprehensive web presence is also in the works, which will communicate the new business areas in detail. The new sub-brands are to be introduced to the market gradually in 2014.
"It was important to us to make the new structure clearly visible internally and externally. We believe this will help our employees identify more strongly with the goals of their respective area," explains Christoph Möller, Managing Director of Cologne Intelligence. "In addition, this allows us to communicate the respective solution areas to our clients more effectively. The course is now set for even stronger growth in the coming years and for being perceived as a premium IT consultancy."
About Cologne Intelligence
Cologne Intelligence GmbH is an IT consultancy based in Cologne that delivers high-end software solutions and consulting in the business areas Software Solutions, Decision Design and Mobile Minds. For its clients, CI is a dedicated partner that develops intelligent IT solutions with enthusiasm and creativity, which simplify or improve everyday life for people in companies or create entirely new possibilities. The focus of its services lies in the solution areas Java development, business intelligence, mobile BI and mobile app development.